Hair product Cadiveu Brasil launched a controversial campaign were various white people were photographed using huge afro wigs and holding a sign that says “eu preciso de Cadiveu (I need Cadiveu)”. Check the whole story at www.blackwomenofbrazil.co
After this picture was posted, a protest was started on facebook and on the website of the natural black hair movement project “Meninas Black Power”. As a response to the protest Cadiveu decided to publish other pictures with more people with the same wig and with the same slogan. The company reacted that it was meant as joke and that people should not be offended by it. But racism is Brazil is not a joke, writes journalist Daniella Gomes on her blog AFROatitudes.
Most of these Brazilian Brazilian hair straightening treatments are apparently very dangerous. Check the video which Daniella Gomes shared with us, about a girl whose hair was burned away when she tried to straight her hair. See the Brazilian news video "Produto para alisamento faz cabelos de telespectadora cair" here.