Tuesday, February 3, 2009
Obama changes image of African-Americans in TV commericals
Does the role of Afro-Americans in ads change? The Superbowl offered some insight. Not the race for the finals of the American football, but the ads which frame the best viewed television event of the year - an estimated one hundred million viewers. Toyota shows it’s station car ‘Venza’ with a relaxed black man in a shiny apartment
Afro-Americans traditionally play a role in the media that confirms prejudices - criminals, firefighters, sports stars. That picture had already changed, but the ads during Superbowl showed that the election of Obama accelerated the development.
The Superbowl ads reminds of an interview with a marketing manager about why black people play stereotype rolls in TV ads. His answer: "I am hired to make money, not to change society."
Read: Obama also affects Super Bowl commercials (translated)