During the opening night of Amsterdam Fashion Week, Dutch Fashion Designer
Marga Weimans, who is of Surinamese descent, added as first designer mobile technology to her work. The last dress from the couture show consisted of 300 mobile phones, who were called by the public, making the dress come to life.
Immediately after the show visitors could, with their smartphone and trough the use of augmented reality, take a look at the design and production process of Weimans. The Amsterdam Fashion week lasts till 15 July 2012.
Dutch designer Marga Weimans is especially known for combining fashion and architecture in her work. In show he nine models on towering shoes dragged along large metal and wooden constructions on wheels, see video below.
Video: Amsterdam Fashion week (11 - 15 July 2012)
Fashion Daily wrote about Marga Heimans: “Marga Weimans (1970) became the first Dutch woman to graduate from the prestigious Fashion Department of the Royal Academy of Fine Arts Antwerp (Koninklijke Academie voor Schone Kunsten te Antwerpen).
She won an important international award with her graduation collection, which created a fashion statement for the modern, black woman - strong and dynamic. The Groninger Museum has her collection Debut on show, her first ever collection to be shown in Paris, in the spring of 2008. With this collection Weimans strived to create ‘sublime beauty’: breathtaking beauty bordering on extravagance and decadence, even on death and decay. Some of the pieces are so monumental that they incline towards architecture.
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Netherlands