What has Hip-Hop to do with the 2012 French presidential election? In order to get more votes from young blacks and Arabs in the suburbs, the left wing candidate François Hollande recently YouTubed his latest campaign video with the music of “Niggas in Paris” by Jay-Z and Kanye West. In the video he is walking in the French suburbs surrounded by black and Arab people.
Although critics call it a cheap move, it seems to be working. After appearing on YouTube on Tuesday, the video has already been watched over 28,000 times. The buzz on Twitter has so far been positive. But not everybody has been fooled. Some web users are complaining of “ethnic marketing”, according to France 24.
To find out if the Hip-Hop video will have effect we will have to wait. The first round of the 2012 French presidential election will take place on 22 April 2012, with a second round run-off, if necessary, being held on 6 May. French president, Nicolas Sarkozy, is running for a second successive term in the election.