Sunday, November 6, 2011
Brazil travel poster in The Netherlands – No black folks?
I saw a travel poster of Brazil in Amsterdam today with the slogan "Brazil is calling. Celebrate life here."
But somehow it didn't look Brazilian to me, especially on a cold autumn day. When I think of Brazil I think of Carnival in Rio, samba football and smiling black and white faces. But this poster reminds of Portugal, not Brazil.
Years ago I studied in a book with a small picture of a black person in a business shirt on the cover. Because the book was written in English I assumed it was an American text book, until at the end of the course I suddenly noticed the book was actually from Scotland.
It's not that don't take Scottish Universities seriously, but it was clear that the picture of the black American on the cover was meant to give the book an American look and perhaps some instant credibility.
I am conditioned to see Brazil as a multicultural football team, not as Portugal overseas. So I think they also should have put a black person in the picture, just to give it a more Brazilian look and feel.
Also see the post: Black in Latin America - Brazil a racial Paradise?