Thursday, November 19, 2009
Black actors are left out of European Couples Retreat film poster
Spotted on Madnews
The international poster promoting the film Couples Retreat (also seen here in Britain and in Holland) does not feature African American actors Faizon Love and Kali Hawk. See the UK version above and the US version below.
In response to the controversy Universal Pictures said, the poster had been changed to ‘simplify’ it for the UK and international market outside America. The studio added that it regretted causing offence and has abandoned plans to use the revised poster in other countries.
I think it's the segregated mind of a US marketer. How does Universal know that black actors on a poster will frighten a "European" audience. I don't think they have stats to support it, so it must be just a feeling. To me black and white actors in a film, is a typical American film.
Years a ago I read a book with black and white people on the cover. I actually thought I was reading an American book, but when I finish it, it turned out to be a book from a Scottish publisher who wanted to make his book look like an American book.
So this is Universal nonsense.